Hi! I'm a Toronto-based marketing director, writer and designer. I help some of the world's top organizations build their reputation and attract business through creative marketing, content & visual design.
Modesty aside, I've had the privilege to work with some of the best: Canon (world's leading imaging company), Jam3 (Campaign US Digital Agency of the Year), Tendril (world-class motion studio), and more.
I am relentless about the fact that good, creative marketing is the only way to inspire audiences to pay attention. Marketing output IS creative output!!
My motto is the following: behind every computer screen — on the receiving end of every blog post, every landing page, every A/B tested email — there's a human being with their own hopes and fears and desires. So the best way to resonate with them is to speak to them human to human, addressing both their fears and their goals conversationally and with empathy. No selling, just understanding.
If you'd like to work together, say hello at ali@actuallygoodstudio.com. I look forward to chatting!
Experience
-
2024 – PresentProduct Marketing DirectorCanon Inc.Leading content marketing creation and product marketing strategy for Canon's emerging innovation divisions, from positioning and messaging through to campaign execution, copywriting, and design.
-
1.4 YearsMarketing DirectorTendril StudioDesigned Tendril's first full-scale marketing practice, spanning brand voice, content engine, editorial direction, and lead-generation system, for one of Canada's leading design and motion studios, working with clients including Microsoft, Hublot, Riot Games, and AT&T. Drove strategy and execution end to end, writing and designing the case studies, sales decks, and trend reports that fuelled our marketing engine.
-
4 YearsMarketing DirectorJam3 / Media.Monks
Grew Jam3's marketing from a small creative studio into a globally recognized brand. Designed scalable processes that led to significant business growth by delivering a consistent cadence of high-quality marketing content.
Crafted marketing and communication materials including case studies, trend reports, newsletters, social video, and sales materials.
Drove massive industry presence through strategic marketing plans, high-impact press hits, and multiple awards, including Innovation Agency of the Year by Campaign US.
Managed editorial, website, and social media with an always-on strategy that quadrupled inbound leads.
-
1.5 YearsMarketing & Design LeadContactMonkeyFocused on brand, design, and digital marketing for the fast-growing B2B SaaS company. Introduced two practices they didn't have before: a cohesive brand design system that unified visual identity, and an editorial framework that made SaaS messaging clear and engaging.
-
2 YearsContent & Digital MarketerRangle.IOFocused on the creation and nurture of marketing leads through content, social, and digital marketing for the fast-growing SaaS company. Executed end-to-end: from content ideation, creation, and placement to digital nurturing through emails, CTAs, popups, and Hubspot campaigns.
-
2 YearsContent Marketing SpecialistVena SolutionsArchitected, wrote, and designed marketing material for all stages of the sales funnel for the high-growth fintech company, including blog posts, newsletters, infographics, case studies, whitepapers, and other inbound lead-generating content.
Also part of Latinx in Tech TO, a non-profit helping young people navigate the world of tech in Toronto.
Awards
| Company | Award | Year |
|---|---|---|
| Jam3 / Media.Monks | Digital Innovation Agency of the Year Campaign US Agency of the Year Awards recognized for digital innovation leadership, adding to MediaMonks' concurrent EMEA Agency of the Year (Gold) win; clients include Estée Lauder, Diageo, Shopify, EA, Spotify and Amazon | 2020 |
| Jam3 / Media.Monks | Pulitzer Prize - Explanatory Reporting Pulitzer Prize Board Jam3 designed and built the interactive platform for "The Wall: Unknown Stories, Unintended Consequences" with The Arizona Republic & USA Today Network. The project involved 30+ journalists covering all 2,000 miles of the US-Mexico border, combining text, VR, video, podcasts and interactive maps. Judges cited "vivid and timely reporting that masterfully combined text, video, podcasts and virtual reality" | 2018 |
| Jam3 / Media.Monks | Named a "10 Digital Agencies to Supercharge Your Marketing" Forrester Research Jam3 and MediaMonks jointly recognized as two of the top 10 digital agencies globally for marketing impact and digital innovation capability | 2021 |
| Jam3 / Media.Monks | FWA Club 100 (one of only 10 agencies globally to achieve 100+ FWA wins) FWA (Favourite Website Awards) Jam3 joined an exclusive group of only 10 studios worldwide to surpass 100 FWA wins, cementing their place among the all-time greatest digital creative companies globally | 2021 |
| Jam3 / Media.Monks | Interactive Agency of the Year Scarlet Letter Award (3rd consecutive win) ADCC Advertising & Design Club of Canada Jam3 won the most prestigious Scarlet Letter Award for Interactive Agency of the Year for the third time, recognizing consistent excellence across Canada's most respected industry awards show | 2022 |
| Jam3 / Media.Monks | 8 wins at Cannes Lions 1 Grand Prix, 2 Gold, 1 Silver, 5 Bronze Cannes Lions for Ozworld (Adidas) and "I Will Always Be Me" (a groundbreaking AI accessibility project). Part of 33 total award wins | 2022 |
| Jam3 / Media.Monks | 2 Websites of the Month at CSS Design Awards CSS Design Awards recognized for outstanding design and UX innovation in digital experiences | 2022 |
| Jam3 / Media.Monks | Gold ComplexLand 2.0 & Adidas Osworld ADCC Awards Gold for ComplexLand 2.0 (a real-time e-commerce-enabled 3D virtual theme park for Complex Networks) and Adidas Osworld (an immersive sneaker experience set in the year 2048) | 2022 |
| Jam3 / Media.Monks | Featured: "27 Campaigns That Made Other Agencies Green With Envy in 2019" Adweek Jam3's work selected among the top 27 most-envied campaigns of the year globally, including work for Adidas, Fox, and the NFB | 2019 |
| Jam3 / Media.Monks | FWA Hall of Fame First Canadian agency ever inducted FWA (Favourite Website Awards) Jam3 became the 22nd inductee into the FWA Hall of Fame and the first Canadian agency ever to receive the honour, joining Google Creative Lab and Goodby Silverstein among the world's most celebrated digital studios. At the time held 33 FWA awards more than any other Canadian shop | 2018 |
| Jam3 / Media.Monks | Canadian Screen Award Digital Storytelling Canadian Academy of Cinema and Television recognized for outstanding achievement in interactive and digital storytelling | 2019 |
| Tendril Studio | Clio Award Integrated Campaign Clio Awards for the Alien: Earth integrated campaign with FX Networks; Tendril created the promo film "Gestation," seamlessly bridging practical creature effects and digital worldbuilding | 2023 |
| Tendril Studio | Named "Most Esteemed Creative Partner" by Microsoft Microsoft Design Week 2024 Tendril team presented at Microsoft's flagship design event, recognized for powering some of Microsoft's most iconic creative projects | 2024 |
| Jam3 / Media.Monks | Cannes Lions Gold + FWA Site of the Year Bear 71 Cannes Lions & FWA landmark interactive NFB documentary about a grizzly bear tracked in Banff. Won both a Cannes Gold Lion and FWA Site of the Year in the same year | 2012 |
| Jam3 / Media.Monks | 40+ FWA Awards Top 25 All-Time Global Winners FWA among the Top 25 all-time FWA winners globally. Work recognized for Google, Spotify, Microsoft, Adidas, Facebook, Ford, Sephora, MTV and Disney Pixar | Various |
| Vena Solutions | Deloitte Technology Fast 500 North America's Fastest Growing Tech Companies Deloitte fastest-growing cloud CPM vendor in North America, based on 3-year revenue growth | 2016 |
| Vena Solutions | Leader CPM Technology Value Matrix Nucleus Research promoted from Facilitator to Leader in a record six months, citing high customer satisfaction, strong functionality and superior usability | 2014 |
| Vena Solutions | 150%+ Year-Over-Year Revenue Growth Three Consecutive Record Quarters Vena Solutions one of Canada's fastest-growing SaaS companies, with clients including McDonald's Canada, Santander, Kobo and Nando's | 2015 |
| ContactMonkey | Deloitte Technology Fast 500 Ranked #360, 314% Revenue Growth Deloitte two consecutive Fast 500 recognitions (#388, #360 in 2024). Clients include PayPal, IKEA, Ticketmaster and EA | 2023–24 |
| ContactMonkey | Great Place to Work Certified Best Workplaces in Technology Great Place to Work® certified two consecutive years for outstanding workplace culture during rapid remote-first growth | 2020–21 |
| Rangle.IO | Best Agile Project North American Software Testing & QE Awards North American Software Testing & QE Awards (Ritz-Carlton, Toronto) won for the complete redesign of Rangle's website, delivered within a true Agile framework with measurable improvements in developer efficiency and GDPR compliance | 2019 |
| Rangle.IO | Canada's Top Small & Medium Employers Canada's Top Employers listed alongside FreshBooks, Vidyard and Wealthsimple, recognizing exceptional workplace culture at one of Canada's leading JavaScript consultancies | 2017 |